The new logo is the biggest change in its corporate history and reflects a transformation of the company from a document management company to a customer-centric company built on a continuing history of innovative ideas, products and services that meet the needs of businesses small to large. 1949 Xerox Logo.
1937 The Haloid Company Logo. Workplace solutions, document management and digital printing technologies to help organizations communicate, connect and work. Xerox Corporation unveiled their new logo in January 2007. 1949 Haloid Annual Report Logo. Chester Carlson's invention of xerography more than 70 years ago was an extraordinary milestone in the development of the modern information age, as now individuals could much more easily share and access information.
Our Innovation History. Since then, the ‘Xerox’ typeface became the only feature of the logo until 2008. After the success of its first copier, Xerox expanded into other information products and publishing businesses and founded PARC, a research lab in Palo Alto, California, in 1970. The name was replaced in 1961, following a highly acclaimed copier they developed, the Haloid Xerox 914. History of the Xerox Logo. The history of Xerox’s logo began in 1937 when the company was known as Haloid Company. Xerox Logo History. Courtesy of Xerox Corporation. First xerographic image The first xerographic image, made by Chester Carlson, 1938.
In 1958, the rectangle changed color to dark red, the X mark was dropped, … Xerox has a proud tradition of pioneering research and continues to be in the forefront of innovation. 1937 Haloid Logo.
Ten years later, a new Xerox logo was introduced: the rectangle was still there, and, as the company changed its name, a beige X mark and the company name “Xerox” were added. The logo was modified in the next year: it used the 1938 rectangle and the “X + company name” combination from its predecessor, except the X mark was red.